Revenue Up in July as Kansas Casinos Prepare for Sports Betting

Revenue Up in July as Kansas Casinos Prepare for Sports Betting
By Jim Tomlin

As Kansas sports betting draws closer as an option for the state’s four commercial casinos, those casinos got good news to start the new fiscal year.

The casino revenue for July was $35,971,253 from the four casinos combined, up 18.9% from June’s $30.26 million. The July total, which kicked off the 2022-23 fiscal year, was also 2.7% higher than July 2021, when the state casino revenue was just over $35 million.

The state share of revenue is 22%, so Kansas coffers grew by $7.9 million in July compared to $6.66 million the previous month.

The Kansas casino distribution was designed so that, roughly, each quadrant of the state has one facility.

Kansas Star Casino & Resort in Mulvane led the state in July with $14,485,408 in revenue. Hollywood Casino & Resort in Kansas City, which hopes to have its retail sportsbook at Kansas Speedway operational in September, was second at $13,245,660.

The other two reporting were Boot Hill Casino & Resort in Dodge City at $4,497,381 and Kansas Crossing Casino & Resort in Pittsburg with $3,742,804, in numbers reported by the Kansas Racing and Gaming Commission.

Casinos Angling For Sports Wagering

For now, Kansas casinos offer electronic gaming machines (slots) and table games. Most of their revenue comes from the EGDs.

But offering the chance for customers to place bets at retail sportsbooks is at the top of the to-do list for the casino operators.

The Hollywood Casino at Kansas Speedway plans a Barstool Sportsbook Kansas outlet.

And the other three casinos in the state are hard at work making sure that when the bodies responsible for getting sports betting underway – the Kansas Lottery and the Kansas Racing and Gaming Commission – are ready to roll out their product, customers can start wagering on such popular teams as the Kansas City Chiefs, whose NFL season starts in September.

An exact date for gambling on sports in the state is still not set, but Kansas casinos are negotiating with partners to offer sports betting.

Of course, while casinos prepare to offer retail sports betting, the really big revenue stream in the state will come from wagering using mobile devices. For instance, in Colorado, about 98% to 99% of wagers in sports each month are placed using mobile devices. Many other states report that at least 80% and often more than 90% of their sports betting market comes from online customers.

Sportsbooks Making Kansas Pre-Registration Offers

So it makes sense that the race to be one of the Kansas mobile betting apps available at launch is on as football season approaches.

Two of the top operators in the country, FanDuel and DraftKings, are getting future customers set up thanks to pre-registration.

The FanDuel sportsbook Kansas is offering up to $100 in free bets for folks who register early. Those who are interested cannot place bets yet, but they can download the FanDuel sports betting app so they can deposit and wager more quickly when sports betting launches.

The offer for $100 in free bets will be activated when sports wagering in Kansas goes live.

Also, new users in Kansas can take advantage of FanDuel’s “No Sweat First Bet” offer, meaning that customers can get up to $1,000 in free bets if their initial bet settles as a loss.

Likewise, the DraftKings Kansas promotions should be enticing for those who wish to sign up early.

DraftKings is also offering $100 in free bets for customers who pre-register with the operator’s sportsbook app. Those who sign up early will get this offer broken up into four $25 free bets. Perhaps even more intriguing is the offer for a sweepstakes entry in which there is one huge prize: a $100,000 free bet.

Again, those who pre-register will not actually be able to place a wager until the Sunflower State flips the switch and makes its legal, regulated sports betting market a live reality.

When sports wagering launches in Kansas, check out the top Kansas sportsbook bonus code offers available daily at BetKansas.com.

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Contributors

Jim Tomlin edits and writes about sports, gambling and the intersection of those two industries. He has 30 years of experience with companies such as the Tampa Bay Times, FanRag, Saturday Down South and Saturday Tradition. He now lends his expertise to BetKansas.com, among other sites.

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