Mental health providers across the Kansas City metro are expanding gambling addiction services as the region prepares to host matches during the 2026 FIFA World Cup.
Health professionals say the international event is expected to increase exposure to Kansas sports betting and gambling activity, prompting additional preparation across both Kansas and Missouri.
The 2025 Kansas Gambling Survey found that the share of residents considered at risk for problem gambling rose to 20%, a five-fold increase compared to 2017. Counseling providers across the metro area have responded by working to increase staffing capacity and treatment availability for sports betting-related addiction.
World Cup Brings Increased Betting Exposure
Kansas City will host six matches during the 2026 FIFA World Cup at GEHA Field at Arrowhead Stadium between June 16 and July 11, 2026. The schedule includes four group stage matches, a Round of 32 match on July 3, and a quarterfinal on July 11.
Addiction specialists say global sporting events often bring heightened betting activity due to increased viewership and expanded access to wagering platforms. FIFA has also announced partnerships with Kansas sports betting apps that allow operators to live-stream matches, which mental health professionals say could further increase gambling participation.
Regional Providers Prepare for Higher Demand
Counseling organizations serving the Kansas City metro, including facilities operating in both Kansas and Missouri, are working to expand gambling addiction treatment programs in anticipation of increased demand tied to the tournament.
Providers report focusing on early intervention resources, outreach programs, and treatment availability to address problem gambling as sports betting exposure rises. Officials say preparation efforts are aimed at ensuring support services are in place before the World Cup begins.
