The Kansas City Chiefs weren’t the only ones to win big during the NFL’s biggest game of the year.
The Kansas Lottery reported Kansas sports betting customers placed $24,743,816 in wagers during Super Bowl LVII, while netting $39,263,607 in winnings.
With the Chiefs capturing their second Super Bowl championship in four years in a 38-35 thriller over Philadelphia, it’s no surprise the Sunflower State’s sports betting scene was ablaze on game day.
Several Kansas betting apps users found a way to fare as well as Patrick Mahomes and company, with a representative of the lottery telling BetKansas.com one bettor won $7,000 off a $20 wager on the exact final score.
Super Bowl a Win for the Masses in Kansas
Kansas sports betting customers managed to net around $14.5 million in winnings Feb. 12, thanks in large part to the outsized efforts of players like Mahomes and Travis Kelce.
Both Chiefs stars played a key role in one Kansas sportsbook user’s big day, turning a $300 wager on Kelce, A.J. Brown and Isaiah Pacheco to score touchdowns into $6,536 in winnings.
Other Big Game bets that paid out included one player’s $12,000 in-game wager on the Chiefs to win at +330, which earned them $51,600, along with a $300 multi-sport parlay on the Houston Astros, Georgia Bulldogs and Chiefs to win championships in their respective sports that won the user $30,000.
The overall sports betting handle breakdown for Kansas sportsbooks saw $22,318,611 wagered at one of the state’s online operators, with an additional $2,425,205 coming via the state’s retail sportsbooks.
Kansas online sportsbook customers raked in $12,647,107 in net player winnings from Super Bowl LVII, while retail users won $1,872,683.
BetKansas.com is the home to Kansas sportsbook promotions for the remainder of the college basketball season.
Where Kansas’ Super Bowl Handle Ranks
The state had $206 million in total handle for the full first month of 2023, according to the January Kansas revenue report. It was the first time Kansas surpassed $200 million in monthly handle during its first five months of legal wagering. Given Kansas' Super Bowl-only handle totals, February could be another record month.
In terms of wagers just on the Super Bowl nationally, Nevada and New York led the way with $153.18 million and $123.78 million, respectively. New Jersey took roughly $109.3 million in bets on the NFL championship.
Pennsylvania reported $84.3 million in Super Bowl handle, while Colorado had $37.96 million and New Hampshire brought in $9.2 million in wagers.
Only a handful of legal sports betting states report Super Bowl-specific data.